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Services
Digital Services
With the myriad of online advertising platforms out there, it can be difficult to know what is best to do, what budget to allocate and what strategy to implement. Adarts can provide you with the support you need. Our expert online consulting team will help you grow your revenue through strategy, guidance and by setting clear Key Performance Indicators.
Two keys to online success are Search Engine Optimisation and Conversion Rate Optimisation. These processes increase the organic and free traffic to your website, give your brand more visibility, allow effective audience targeting and help turn passive website visitors into active users who will engage with or purchase from your brand. Through in-depth analysis, Adarts digital consultants can advise you on the right SEO strategy for your business, and of course action all that is necessary to bolster your brand online.
Social media marketing focuses on promotion of content aligned to achieve the company’s business objectives and a set ROI. We first develop a social media strategy that fits with the broader digital ecosystem to help build awareness, drive site traffic, foster content engagement, drive leads and increase followership. We execute content calendars against the strategy and continue to optimize performance across assets, channels, copy and tags. Our monthly reporting is done on real time reporting dashboards that are accessible on both mobile and desktop for quick and detailed updates.
Organic performance of social media content is generally very low, we advise our clients to put a boosting budget behind their posts to gain visibility and better ROI behind the social efforts.
Creative Services
Ideation and conceptualisation of creative campaigns that achieve the client's business goals, across all required channels.
Development of marketing collaterals across online and offline platforms.
Emailers, Banners, eBrochures, eFlyers, Newsletters, Infographics, Landing pages, Digital reports, Presentation templates, Branded content, Product catalogues, Roll up banners, Leaflets, Shelf strips, Backlit posters, CTU's, Bus Stops, Lightbox units and more.
- PRESS & PRINT ADVERTISING
Digital might be king, but print advertising is anything but dead. Portable printed ads are a great way to target certain segments of your audience, with a medium that isn’t skippable. We will design your print ad to meet your objectives and craft it to ensure you have as much impact as possible.
- OUT OF HOME (OOH) / OUTDOOR ADVERTISING
Mobile and digital media technology means outdoor advertising is more versatile and engaging than ever. As digital communication experts, we ensure that your billboard doesn’t just stand out, but also becomes a conversation starter.
- RADIO ADVERTISING
Radio gives you reach that goes far and wide, while still being affordable. Working with your brand, we develop insightful, captivating radio spots that are recognizable, drive consumer action and cut through the noise.
Development of all digital assets required across ecosystem, ranging from social media, websites, apps and other communication channels.
Emailers, Newsletters, eBrochures, eFlyers, Social media content, Social Ads, Display banners, HTML Banners, AR content, 3D content and more.
At Adarts we’re not only strategists and creators. Our extensive production knowledge and experience allows us to manage any size project for you – from large-scale integrated campaigns to the smallest mobile banner, delivering the highest quality products within your timeline and budget.
VIDEOGRAPHY
Film is one of the most engaging mediums out there. We deep dive into your brand, gathering insights into your audience that allow us to create beautifully crafted moving content that captures their attention and imaginations, and also has the desired impact for your business.
Photography is one of the most important elements of marketing. At Adarts we cover your photography needs ranging from Products, Portraits, Fashion and Food, Sports, Lifestyle stills and Architectural photography.
Ensuring you have the correct quality images to showcase your business is essential to its marketing success.
Social media assets are hugely important to the success of campaigns. At Adarts we develop the content that your audience will engage with and help grow your brand.
We ensure all print material and assets are set to the exact specs required. Our team have years of experience across all aspects, so double checking the finer details is absolute priority.
Media Services
At Adarts we develop media strategies that fit the client's business objective and budget to ensure we achieve set KPIs. Our strategies outline the media objectives, approach, channels, optimisation methods, best practices, content / format requirements and the media plan itself.
In today’s market, the simple fact is if you’re not advertising online, you’re losing out.
With our online advertising experience and range of digital skills and services we can help you get that market share that you and your business deserve. We will guide you through every facet of achieving this – from digital strategy and media planning at the outset, to post-campaign analysis. Whether it is engagement, awareness or lead generation you’re looking for, we can help you develop a successful online advertising strategy with your KPI or objective in mind.
- SEARCH ENGINE MARKETING & GOOGLE DISPLAY NETWORK
The Google Display Network reaches 90% of Internet users worldwide and has over 2 million websites within its reach. Using this platform, we’ll help you set up an online display campaign that will not only increase your online reach, but also give you invaluable insights into your online consumer’s behaviour through targeting and observing their online patterns.
- PROGRAMMATIC ADVERTISING
Programmatic advertising takes the guesswork out of digital media buying for your brand. Using automated software, our media buying consultants can set the parameters so that your campaigns reach exactly the right target market for your product or service. Which, bottom line, means better ROI for your business.
- VIDEO & DISPLAY ADVERTISING
Video and display advertising are two highly effective ways to capture users’ attention online. Our creative and production teams are highly adept at video advertising creation, from first draft ideas to final edits. We can also assist you with placing your campaign creative on the most effective platforms – ensuring broader and deeper user engagement, no matter what your business.
- REMARKETING & RETARGETING
Using retargeting and remarketing we can help you turn passive visitors to your site into active buyers or clients – driving them down the purchase funnel with targeted offers or through employing cross-selling or upselling techniques – and keeping them engaged with your brand.
- EMAIL MARKETING
With over 306 billion emails sent globally each day, email marketing is a platform that deserves serious consideration when it comes to your brand’s online activity. Using enticing, well-written and stand-out emails our digital marketing experts will motivate consumers to buy your company’s products and services, from the comfort of their inbox.
- AFFILIATE MARKETING
Affiliate marketing uses well-known or trusted online influencers to help promote your product through content like online reviews. As many people trust these influencers, the reach for your brand can be broadened significantly. At Adarts, we can advise you on who and what content will work best for your business, and offer you an extensive affiliate network that will boost your sales in the most efficient way.
- MEASUREMENT, ATTRIBUTION TAGGING & SETUP
The great advantage of digital advertising is that it is completely measurable – giving you insights into what works and what doesn’t, and also where to invest your spend in future. Adarts’s digital consultants understand the importance of detailed analytics and optimisation tools. By examining the results, they can help you devise the best course of action to drive user engagement, enhance customer experience and ultimately increase your return on investment.
- PRESS & PRINT ADVERTISING
Digital might be king, but print advertising is anything but dead. Portable printed ads are a great way to target certain segments of your audience, with a medium that isn’t skippable. We will design your print ad to meet your objectives and craft it to ensure you have as much impact as possible.
- OUT OF HOME (OOH) / OUTDOOR ADVERTISING
Mobile and digital media technology means outdoor advertising is more versatile and engaging than ever. As digital communication experts, we ensure that your billboard doesn’t just stand out, but also becomes a conversation starter.
- RADIO ADVERTISING
Radio gives you reach that goes far and wide, while still being affordable. Working with your brand, we develop insightful, captivating radio spots that are recognizable, drive consumer action and cut through the noise.
Offline media channels such as radio, print, TV and out of home are important in the evolution of advertising. Offline channels assist companies to remain top of mind and drive audiences to online channels. Combining both online and offline channels is a valuable tactic for any campaign. With the increase in demand for touchless technologies, there are more opportunities for pDOOH placements, voice response ads and AR pop ups.
- PRESS & PRINT ADVERTISING
Digital might be king, but print advertising is anything but dead. Portable printed ads are a great way to target certain segments of your audience, with a medium that isn’t skippable. We will design your print ad to meet your objectives and craft it to ensure you have as much impact as possible.
- OUT OF HOME (OOH) AND PROGRAMMATIC OUT OF HOME (pDOOH)
Mobile and digital media technology means outdoor advertising is more versatile and engaging than ever. As digital communication experts, we ensure that your billboard doesn’t just stand out, but also becomes a conversation starter. pDOOH is becoming increasing popular due to contextual content and placement
- RADIO ADVERTISING
Radio gives you reach that goes far and wide, while still being affordable. Working with your brand, we develop insightful, captivating radio spots that are recognizable, drive consumer action and cut through the noise.
Augmented reality ads are immersive and drive audience engagement through the customer journey and can drive higher ROI than traditional ad sets. Audience interaction on AR ads ensures the company remains top of mind and encourages sharing and user generated content, which increases organic and authentic reach.
Creative Strategy
At Adarts, we know how advertising services have evolved in this digital-first world. More than ever, consumers have instant, constant and almost unlimited opportunities to interact and engage with brands, which now makes advertising a conversation between those brands and their customers.But before we let our campaigns converse with your consumers, we’ll talk at length with you. We consult closely with you and your company at every stage of the process. From ensuring we extensively understand your organisation, business, product, consumers and competitors at the strategic phase, to conceptual development, ideation and media planning, our specialists will collaborate with you to ensure a campaign that is not only cut-through, compelling and on-brand, but delivers real, measurable results for your business.
Our communication audits enable clients to better understand the way their business's external and internal communications are being perceived and understood.
Before we can start communicating your brand we first need to understand it's character and build its story. Through a series of workshops we understand what your brand stands for both internally and for all stakeholders. This allows us to chart long term brand strategies that will in turn guide and inform our communication strategy.
The communication strategy is the core foundation of the marketing process and is integral for any business to send the right marketing message to the right audience and the right time and on the right channels.
You might have great content (or we can create it for you if you need us to) but ensuring it reaches the right users is critical. Our digital marketing and media teams can assist you with developing a strategic media approach that is based on data, is cost-effective, is the most fruitful for your brand, and most importantly, connects with your ideal audience.
Brand & Design
We build brands that people love to love. Our team of expert branding consultants use their passion and personal commitment to create brands that solve problems, deliver results but most importantly, connect with people. Using a strategic creative approach, we can help grow, transform and bring your brand to life. Our branding team in Dubai has worked with a multitude of brands, industries and business sizes, from small start-ups to large global multinational companies – working with them to define, enhance or re-interpret their brand narratives. We believe in consumers as active users, not just passive viewers. So, while we still maintain a traditional brand structure of vision, mission and beliefs, we take it further, to make your brand interactive, relatable and approachable. We’ll consult, collaborate and workshop with you every step of the way, from initial brand strategy and personality development, to creation and crafting of your brand identity, including logo design, typography, graphic devices and look and feel.And our branding offering doesn’t stop there. We can deliver an array of branding services – from event branding to stationery design, collaterals such as brochures and leaflets, digital touch points such as website, emailer and presentation templates, signage and wayfinding, product and packaging design, and social media and videography templates.
In-depth understanding of your brand and your customer is the best way to deliver the best results. Our expert strategic brand consultants will define and refine the specific objectives for your brand. Our researchers use qualitative research, quantitative data, and ongoing metrics analysis while our media planners outline and refine campaigns with your goals in mind – driving successful, measurable results, every single time.
If you’re looking for your brand to stand out, you’ve come to the right place. At Adarts, we develop well-considered brand identities and names to ensure that your brand cuts through the competition, is memorable and recognisable for your customers and easy to apply to all brand outputs.
A good brand architecture results in clarity for and interaction with your customers. We will consult with you to decide the best way to structure your brand and its products or services, while adhering to your company’s identity. We believe aligning your brand framework with your consumer’s requirements is the best way to manage a brand successfully.
Sometimes, all a brand needs is a little makeover. Rebranding or ‘refreshing’ your brand is important to attract new consumers, capture the attention of existing ones and increase recognition. This can range from slight modifications to existing visual elements to completely updating them. We’ll make sure your makeover is current, vibrant and designed specifically today’s consumers, while keeping a visual connection with what you’ve built in the past.
Ask our design experts and they’ll tell you the key to a great logo is distinctiveness. To get this right, they study your brand, competition and audience closely – before applying these insights to their logo designs, consulting with you throughout the process to ensure you get a final logo that you (and your consumers) will fall in love with.
Event branding is a great way to put your brand in the spotlight, whether it is attended or viewed by a few hundred people, or broadcast to many millions of them. Whether it’s an onsite or purely online event, it’s a great opportunity for your brand to be remembered by those attending it. Our process involves initial consultation and research to understand your attendee target market, and after that, considered, creative and captivating application of your brand in the event space.
We use graphic design to communicate your brand visually, and translate your brand values in an impactful way to viewers. Our specialist graphic design consultants will understand your brand; what it stands for and who it communicates to, and then, together with you, refine their concepts to fit your vision and brand direction.
Signage and wayfinding is a crucial element of your brand identity. We can assist you by finding a clear, simple, legible and most importantly universally-understood way of applying your brand to these facets, using design and iconography that fits seamlessly with your brand, company facilities or stores.
Product and packaging design speaks volumes for your brand, and helps you get picked off the shelf before your competitors. At Adarts, our designers believe great packaging design builds a relationship between your brand and its consumers. We consider every step of the product’s requirements, and the consumer’s journey – from what materials are required, to how often people are buying your product. We’ll then develop prototypes in collaboration with you, ensuring you get a design that sells. And sells well.
Great publication design covers a range of printed (and digital) elements – from a carefully-crafted brand narrative or journey to a beautifully-designed minimalist annual report that is a pleasure to read through. At Adarts we can help turn any idea, information or message you want to convey into a striking and memorable piece of brand communication.
App & Website
Mobile applications perform actions quicker than mobile websites, provide data insights from the user’s phone, allow push notifications, tracking and many other insights. It becomes a direct marketing channel for the company. From the user’s perspective, it allows the company to better service their needs by sending updates, saving preferences and profiles and quick actions (ranging from uploads to ordering and payments).
Landing pages can be used for quick launches for startups and SME’s. These should be looked at as temporary while the main website is being developed. These are also used on campaign basis for campaign specific domains in support of name recognition and search.
Most business / purchase / research decisions start with a search engine search which means if you aren’t visible, you won’t be seen and likely reduce the reach of your service / product. Once a website has been found, audiences will still benchmark your offering against others to evaluate the value. Developing a well-executed website is important to how the company will be perceived from a UI (User Interface), UX (User Experience) and CX (Customer Experience) point of view. If this is set well, the visitor is more likely to convert to a client.
In the emerging global economy, eCommerce has become an increasingly important part of a company’s business strategy. Audiences won’t consider your company as an option to purchase from if you don’t have the functionality set. The market is cluttered with online offerings from competitors, if it’s not easy, quick and convenient for a customer on your site, they won’t use your company and will purchase from a competitor.
AR technology allows potential customers to view and interact with your product or service before purchasing. This can enable them to make better-informed decisions. The immersive experience generates brand interaction which becomes brand preference and enables the company to track the customer journey better and enhance the experience and business offering to better cater to the customer’s needs.